Welcome to Nazar's & co. Jewelers!

Diamonds have long been the epitome of luxury, offering unparalleled elegance. However, the modern connoisseur now frequently explores diamond alternatives. At Nazar’s & Co. Jewelers, we recognize this evolving trend and are committed to bringing you exquisite options that mirror the brilliance of a diamond.

Factors to Consider Before Choosing an Alternative

Selecting a diamond alternative is no trifling matter. With our exceptional customer service, we guide you through:


  • Durability and hardness for longevity
  • Radiant appearance and captivating fire
  • Ethical and environmental responsibilities
  • Affordability without compromising luxury

Top Diamond Alternatives


Crafted to perfection, Moissanite rivals diamonds in its allure.


  • Pros: Almost as resilient as diamonds, its sparkle remains undimmed, offering an eco-friendly choice for the environmentally conscious.
  • Cons: Its brilliance slightly differs from the iconic fire of diamonds.

White Sapphires

An elegant alternative, white sapphires beautifully reflect Nazar’s & Co. Jewelers’ commitment to luxury.


  • Pros: Natural, enduring, and more affordable.
  • Cons: Lacks the intensity of a diamond’s brilliance.

Lab-Created Diamonds

Celebrate the future with diamonds that are both ethical and indistinguishable from their natural counterparts.


  • Pros: Perfectly mirrors the properties of natural diamonds without ethical concerns.
  • Cons: Often priced closely to natural diamonds.

Cubic Zirconia (CZ)

This shimmering stone offers beauty without breaking the bank.


  • Pros: Economically priced and visually similar to diamonds.
  • Cons: Not as durable, warranting delicate handling.


Other Gemstones

From emerald’s deep allure to the ruby’s fiery passion, colored gemstones bring variety to the world of fine jewelry.


  • Pros: A unique touch of luxury.
  • Cons: Durability and value can vary.


A splendid natural gem that should not be mistaken for Cubic Zirconia.


  • Pros: Captivating refraction.
  • Cons: Not as hard as diamonds.

Ethical and Environmental Concerns

Beyond the dazzle, Nazar’s & Co. Jewelers is unwavering in its dedication to ethical sourcing and eco-conscious choices, ensuring that your luxury shopping experience is guilt-free.

Cost Comparison

Whether you desire high-end diamond pieces or affordable fashion jewelry, our offerings cater to diverse budgets without compromising on elegance.

Caring for Diamond Alternatives

To keep your jewels dazzling, Nazar’s & Co. Jewelers provides guidelines on cleaning and maintenance, ensuring that each piece retains its original grandeur.


In the radiant world of fine jewelry, diamond alternatives are carving their niche. At Nazar’s & Co. Jewelers, we invite you to discover our stunning collection, experience our expert craftsmanship, and perhaps even create your one-of-a-kind piece.


At Nazar’s & Co. Jewelers, our legacy is intertwined with the promise of exceptional quality and timeless elegance. Explore our designer offerings and let your journey of luxury begin.

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